Reebok collaborates with ICECREAM to reissue the classic 2005 Board Flip skate shoe
Reebok and ICECREAM officially reissue the original Board Flip silhouette from 2005, originally created by Pharrell Williams and NIGO.
- Colorways: Includes the classic Watermelon (green and pink watermelon) colorway and the new Pink Lemonade (pink lemonade) version.
- Release Timeline: Following an exclusive launch at BBC ICECREAM, the global release will begin on May 6, 2026.
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As a milestone in early 2000s sneaker history, the Board Flip marks a true intersection of high-end fashion and skateboarding. This "gateway shoe," co-defined by Pharrell Williams and NIGO, laid the cultural foundation for today's luxury streetwear collaborations.
| Configuration Dimension | Design Details |
| Core Technology | Injected EVA midsole (with painted grooves), durable rubber outsole, protective toe cap |
| Visual Scheme | Watermelon (green and pink watermelon), Pink Lemonade (red and pink lemonade) |
| Cultural Tags | Pharrell Williams, NIGO, Billionaire Boys Club |
James West of ICECREAM said: "The Board Flip is unique both visually and culturally. It's a statement piece and an intriguing work of art—even 20 years later, it remains a hot topic on the streets."
- Global Release Time: May 6 at 10:00 AM ET
- Retail Channel: Buy >> Reebok Official Website