Coming Soon： La Roche-Posay A New Era of Sunscreen
- La Roche-Posay official site: the all-new BEMT sunscreen is coming soon; subscribe now >> for new product notifications and be the first to get launch updates.
- Free shipping within the U.S. on orders over $45.
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Editor's Pick: American sunscreen is finally getting a long-awaited major update. La Roche-Posay's U.S. official site has already teased an all-new sunscreen, and the biggest highlight is the addition of the new BEMT sunscreen filter. This June, the FDA officially approved BEMT as an active ingredient allowed in U.S. over-the-counter sunscreens, marking the first new sunscreen active ingredient added in the U.S. since the late 1990s. BEMT covers both UVA and UVB, and has already been used for years in overseas markets such as Europe. This time, it is finally entering the U.S. sunscreen system officially. La Roche-Posay has also confirmed that it will apply its global formula expertise to the all-new BEMT sunscreen. The product name, SPF, and price have not yet been announced, but for sunscreen enthusiasts, this is definitely worth waiting for!
