Coming Soon： Carter's 161 Years of Growing Up
- Carter's now offers a new logo, officially launching on 9/15/2026.
- Free shipping within the U.S. on orders over $50.
- Buy>>
Editor's Pick: Carter's is a well-known American children's clothing brand and one of the largest infant and children's apparel companies in North America, with 161 years of brand history. The brand focuses on newborn, baby, toddler, and children's clothing, covering everything from Preemie and Newborn sizes all the way up to kids' size 14, so it can basically grow with your baby.
Carter's biggest strengths are practicality, comfort, easy mix-and-match styling, and affordable prices. Bodysuits, sleep & play sets, pajamas, outfits, T-shirts, pants, dresses, outerwear, and more are all available. The Sleep & Play, Pajamas, Bodysuits, and multipacks that babies wear most often are especially great for everyday stocking up. The brand also emphasizes soft fabrics, easy on-and-off designs, and easy washing.
In addition to the classic Carter's main brand, it also includes brands such as OshKosh B'gosh, Little Planet, Otter Avenue, and Skip Hop. Among them, OshKosh is known for classic denim overalls, Little Planet focuses on GOTS-certified organic cotton and more sustainable baby and children's clothing, Otter Avenue offers more trendy children's styles, and Skip Hop covers baby products and parenting gear.
In short, Carter's is the kind of mass-market American children's clothing brand you can buy from with confidence when your baby grows fast and needs frequent outfit changes, especially for everyday wear, pajamas, and newborn stocking up. Starting 9/15/2026, the new logo will accompany the brand as it grows again, so let's keep watching!
