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- Blush is the soul of any makeup look. Whether you're going for the viral "boyfriend blush" (that flushed, tipsy glow) or the soft "halo effect," picking the right product is everything. Hailey Bieber has shared her go-to trick: use a brush for more coverage on formal occasions, and just blend with your fingers for everyday wear—effortless and natural. Here are the top picks tested by our North American editors:
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