Coming Soon： LEGO x Sanrio
2027
- LEGO's official website now offers an announced collaboration with Sanrio, with products expected to launch in 2027.
- Buy>>
Editor's Pick: LEGO has another major IP collaboration! On October 6, 2026, LEGO officially announced a multi-year partnership with renowned Japanese character brand Sanrio. For the first time, the two will bring Hello Kitty and friends' adorable world into LEGO bricks, with a new LEGO Sanrio collection expected to roll out starting in 2027.
As a globally beloved kawaii IP, Sanrio is home not only to Hello Kitty, who has grown up with countless fans, but also to hugely popular characters like Cinnamoroll, Kuromi, My Melody, and Pompompurin. Specific sets, prices, and release dates have not yet been announced, and fans are eagerly awaiting more details on the upcoming new products.
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