Apple Fall 2026 Launch Event Expected in Early September
Apple has officially sent out invitations, confirming that the event will take place on September 9 at 10:00 AM PT at the Steve Jobs Theater in Apple Park, under the theme "Surprise and shine." That's 1:00 PM ET on September 9, and 1:00 AM Beijing time on September 10.
The event can be watched live on Apple's official website, Apple TV, and YouTube Live. You can also follow this post — our editor will provide a live text recap on the day of the event.
What's worth watching this year?
The first foldable iPhone
The biggest highlight remains Apple's long-rumored first foldable phone, which may reportedly be named the iPhone Ultra. If it makes its debut as expected, this will also mark Apple's official entry into the foldable phone market.
iPhone 18 Pro series taking the lead
This year, Apple may change its usual fall rhythm of updating the entire lineup at once. The Pro models will launch first this fall, while the standard iPhone 18 is expected to be delayed until next spring.
The first hardware event under a new CEO
John Ternus will officially become Apple's CEO on September 1, making this event potentially the first major iPhone showcase in Apple's new era of leadership.
The September 9 event is now officially confirmed, but details about the iPhone 18 Pro, the foldable iPhone, and the pre-order and release dates are still based on rumors and predictions from previous years' patterns. The actual product lineup will only be revealed at the event. Now we're just waiting for Apple to show us what they've got!
问大家
: Is it better to have bought the 17 Pro before this? 在这之前买17pro是不是更好
回复 @匿名用户 : I have the iPhone 17 but not the iPhone 17 Pro or iPhone 17 Pro Max. 有iPhone 17 但没iPhone 17 pro ，iPhone 17 pro max
回复 @smile_NNNnana : It probably won't drop, because the 18th will see a price increase. The 17th not going up is effectively a decrease in disguise. 可能不会降，因为18要涨。17不升其实变相算降了。
: Comparing the 18 Pro series to the 17 Pro series, are there any aspects worth spending more money on to choose the 18 Pro series? 18pro系列跟17pro系列对比，有什么方面值得花更多的钱选18pro系列的吗？
最新评论 94
: Looking forward to the release of a new Apple TV. It's been way too long. 期待能发布新的Apple tv 吧。等太久了
: Does anyone know how much the memory price increase will affect phones? 有人知道内存涨价对手机影响多少吗
: Many portal sites expect the entire 18 series to see a price increase of around 100. 很多门户网站预计18全系涨价100左右
: Every year I hope with gratitude, every year I'm disappointed 😅😅 年年期望![[感谢]](/assets/emoji/comment-emoji/dm_ganxie@2x.png?v=1)
年年失望![[流汗]](/assets/emoji/comment-emoji/dm_liuhan@2x.png?v=1)
![[流汗]](/assets/emoji/comment-emoji/dm_liuhan@2x.png?v=1)
: 年年卖爆![[偷笑]](/assets/emoji/comment-emoji/dm_touxiao@2x.png?v=1)
![[偷笑]](/assets/emoji/comment-emoji/dm_touxiao@2x.png?v=1)
年年卖爆![[偷笑]](/assets/emoji/comment-emoji/dm_touxiao@2x.png?v=1)
![[偷笑]](/assets/emoji/comment-emoji/dm_touxiao@2x.png?v=1)
: Yasser queen Yasser queen
: The marketing team's decision to stay silent on the leak issue is the smart move. Even if they explained, it wouldn't change anything—just pretend not to hear it, as responding would only fuel the hype.![[赞]](/assets/emoji/comment-emoji/dm_zan@2x.png?v=1)
市场团队 面对 泄漏问题 不做任何解释 才是聪明的选择。解释了 也不可能会对 就当作听不见 反而起到炒作18的作用![[赞]](/assets/emoji/comment-emoji/dm_zan@2x.png?v=1)
: What's there left to release? Everything's already been leaked by those Indians. 还发布啥？都让阿三给泄漏完了。
回复 @蕩失路火星人 : Leaked is leaked, and you're still talking about "tactics"... 泄漏了就是泄漏了 还尼玛战术。。
: This is a tactic. Let Huawei think they've found a gem, and have them test the market's reaction for Apple. 这是战术。让华为以为自己捡到宝，替苹果试试市场反响
: Are there any of you who need to upgrade your phone every year? 有年年需要换手机的宝子吗
: We wasted our money![[捂脸哭]](/assets/emoji/comment-emoji/dm_wulianku@2x.png?v=1)
我们![[捂脸哭]](/assets/emoji/comment-emoji/dm_wulianku@2x.png?v=1)
浪费钱
回复 @FockefellerFertility : If you've got money, you follow the trends — new models come out every year, but I can't keep up. 有钱就追潮流，年年出新款，我就追不起
: Everyone's talking about the price. When it comes to foldables, the pricier the better—if it's too cheap, you wouldn't even dare to buy it. 都在说价格。折叠越贵越好 太便宜还不敢要。
: Great, the Mac mini is already out—awesome! 讚，Mac mini已經出來了，很棒
: If the price goes over 1000, I won't buy it![[二哈]](/assets/emoji/comment-emoji/dm_erha@2x.png?v=1)
价格超过1000就不会买![[二哈]](/assets/emoji/comment-emoji/dm_erha@2x.png?v=1)
: pro max is already over a thousand, so the foldable is definitely going to be more expensive![[捂脸哭]](/assets/emoji/comment-emoji/dm_wulianku@2x.png?v=1)
pro max 都超过一千了折叠肯定更贵啊![[捂脸哭]](/assets/emoji/comment-emoji/dm_wulianku@2x.png?v=1)
回复 @你仿佛在逗我笑 : But foldable screens are prone to breaking, though. 但是折屏容易坏哦
: Just asking: is it worth getting a foldable one? My 12 Pro's battery drains so fast, can't hold on anymore... 咱就是问：可入个折叠款嘛？12pro电池跑电快撑不住了啦…
: The newly released model isn't recommended for purchase unless you upgrade your phone every year. After all, every new release comes with its fair share of issues, and this time it's a hardware-level upgrade, so it's better to wait and see. 剛出的新款不建議入，除非妳每年換機。畢竟每一次出新款都或多或少有點問題，這次還是硬件式的新款，需要觀望。
回复 @梅子美眉 : It's not that bad. If there's an issue, just take it to the store and they'll swap it for a new one right away—no hassle. That's what I've always done. Plus, get the extra warranty for peace of mind![[偷笑]](/assets/emoji/comment-emoji/dm_touxiao@2x.png?v=1)
也还好吧 有问题拿去店里直接就帮忙换新的了 不会很麻烦 我之前都是这样 再买个保险 万无一失![[偷笑]](/assets/emoji/comment-emoji/dm_touxiao@2x.png?v=1)
: Brothers, isn't this leak intense? I've even shown you the goods, so hit that like button 三哥：兄弟们，这波爆料猛不猛？苦茶子都给你看了，点个赞
:![[捂脸哭]](/assets/emoji/comment-emoji/dm_wulianku@2x.png?v=1)
![[捂脸哭]](/assets/emoji/comment-emoji/dm_wulianku@2x.png?v=1)
![[捂脸哭]](/assets/emoji/comment-emoji/dm_wulianku@2x.png?v=1)
![[捂脸哭]](/assets/emoji/comment-emoji/dm_wulianku@2x.png?v=1)
![[捂脸哭]](/assets/emoji/comment-emoji/dm_wulianku@2x.png?v=1)
![[捂脸哭]](/assets/emoji/comment-emoji/dm_wulianku@2x.png?v=1)
![[捂脸哭]](/assets/emoji/comment-emoji/dm_wulianku@2x.png?v=1)
![[捂脸哭]](/assets/emoji/comment-emoji/dm_wulianku@2x.png?v=1)
![[捂脸哭]](/assets/emoji/comment-emoji/dm_wulianku@2x.png?v=1)
![[捂脸哭]](/assets/emoji/comment-emoji/dm_wulianku@2x.png?v=1)
: Prices are all surging upward, jumping this much all at once![[流汗]](/assets/emoji/comment-emoji/dm_liuhan@2x.png?v=1)
![[笑哭]](/assets/emoji/comment-emoji/dm_xiaoku@2x.png?v=1)
数字都是上冲，一下子涨价这么多![[流汗]](/assets/emoji/comment-emoji/dm_liuhan@2x.png?v=1)
![[笑哭]](/assets/emoji/comment-emoji/dm_xiaoku@2x.png?v=1)
: Where's the surprise coming from? Besides the price, is there anything that hasn't been leaked yet? Unless, given the current memory cost situation, the 18 Pro stays at its original price and the foldable comes in under 1600, otherwise, what's there to be excited about? 哪来的surprise, 出了价格还有什么是没曝光的吗，除非现在这种内存成本的局面下18 pro 保持原价，折叠屏1600以内，不然哪有什么惊喜
: What are you thinking?![[捂脸哭]](/assets/emoji/comment-emoji/dm_wulianku@2x.png?v=1)
The Pro Max is going up to 1600, and I predict foldables will hit 2000+. Even the Samsung Fold 8 is already at 1999. 想啥呢![[捂脸哭]](/assets/emoji/comment-emoji/dm_wulianku@2x.png?v=1)
pro max都要涨价到1600了，预测折叠屏2000+，三星fold8都1999了
回复 @请给我留一个 : So no surprises, just shocks. 所以没有惊喜都是惊吓
: Shared nothing but emptiness 😔 分享了个寂寞😔
: First, let's throw some shade. Then, in a bit, we'll grab the deals and show off our hauls. 来来来，先冷嘲热讽一波。 过阵子，再抢购晒单一波。
: Already here![[偷笑]](/assets/emoji/comment-emoji/dm_touxiao@2x.png?v=1)
![[偷笑]](/assets/emoji/comment-emoji/dm_touxiao@2x.png?v=1)
The whole downstairs is full of them 已经来了![[偷笑]](/assets/emoji/comment-emoji/dm_touxiao@2x.png?v=1)
![[偷笑]](/assets/emoji/comment-emoji/dm_touxiao@2x.png?v=1)
楼下全都是
: 终于等来了爱情公寓的18 终于等来了爱情公寓的18
: 这句话的意思是：**“爱情公寓是iPhone 50吧”**（即“爱情公寓”这个剧名听起来像“iPhone 50”的谐音梗，带有调侃或玩笑意味）。 --- **英文翻译（保留原意与调侃语气）：** “*Love Apartment*? That sounds like an iPhone 50, right?” --- **若需更口语化、更自然的表达：** “*Love Apartment* — more like iPhone 50, am I right?” --- **若需保留中文谐音梗的注释式翻译（供非中文受众理解）：** “*Love Apartment* (爱情公寓) — the Chinese name sounds like ‘iPhone 50’ (谐音梗), so it’s a playful joke comparing the show’s title to Apple’s product naming.” --- **说明：** - 原文为中文，且包含谐音梗（“爱情公寓”与“iPhone 50”读音相近），非纯英文，因此不触发 L1 直接返回规则。 - 翻译时保留了调侃语气，并根据语境提供了不同风格的译文供选择。 爱情公寓是iphone 50把
: Foldable phones? Not interested. 折叠机 没兴趣
: I bet Apple won't release a foldable phone. 我赌苹果不会出折叠屏手机
: What are you thinking? The leaks have already blown up like this 你在想什么呢？爆料都爆成这样子了
: The biggest highlight of the launch event isn't the new products themselves, but how the presentation is conducted after everything has already been fully leaked. 发布会最大的看点不是新品，而是如何在新品全泄露之后进行发布会