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Brand Background: Vera Bradley is an American lifestyle brand founded in 1982, best known for its quilted cotton, floral, and Paisley prints — a classic backpack choice for many American girls during their school years. The brand is also popular among celebrities; Taylor Swift and Zooey Deschanel have both been spotted carrying Vera Bradley.
Its biggest strengths are how lightweight, spacious, and colorful the bags are, plus they're highly recognizable. Totes, backpacks, travel duffels, and various organizer bags are all practical picks that work well for school, commuting, and travel. In recent years, beyond the classic colorful prints, the brand has also introduced more muted and minimalist designs.
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