Last Update 3 hrs ago

Pokémon 30th Anniversary Polaroid Collaboration: Limited-Edition Cameras Featuring Sylveon and Pikachu

To celebrate the 30th anniversary of the Pokémon franchise, Polaroid has officially launched a new collaboration collection. This partnership includes three instant cameras, limited-edition film, and themed accessories. The full collection will be available for pre-order on August 25th on the official website and at Pokémon Center, with an official release on September 29th.

🔹 Polaroid Go Gen 3Sylveon / Pikachu Limited Edition, Price: $90 (Original: $99.99). Compact and portable, this camera features an upgraded powerful flash and a longer focal length lens. The Sylveon edition comes with a rainbow ribbon strap, while the Pikachu edition features a tail-shaped lanyard—thoughtful design details that truly stand out.

Someone shooting a photo with a Sylveon-themed Polaroid camera.

Image via @Polaroid, copyright belongs to the original owner

🔹 Polaroid Now Gen 3 Pokémon Limited Edition, Price: $126 (Original: $140). Featuring the classic red, white, and black Poké Ball color scheme, the shutter button has also been specially customized. Internally, the dual-lens autofocus system and light meter have been optimized to help users achieve more precise exposure.

Image via @Polaroid, copyright belongs to the original owner

Additionally, the brand is launching themed border film featuring Pikachu, Togepi, Mew, and Snorlax. The black light shield included in each film pack also features exclusive designs, and users can activate the "online stamp collecting" mode through the official page to track their collection progress. Other accessories include a Poké Ball-shaped camera bag and a themed photo album.

🔸 Product Pricing Details

Product Name	Price
Polaroid Go Camera Gen 3 (Sylveon / Pikachu)	$99.99
Polaroid Now Camera Gen 3 – Pokémon Edition	$140
Polaroid Go Color Film Double Pack (Pikachu / Sylveon)	$25
Polaroid Color i-Type Film – Pokémon Edition	$23

■ Release Information

▫️ Pre-Order Opens: August 25, 2026 (next Tuesday)

▫️ Official Release: September 28, 2026