Pokémon 30th Anniversary Polaroid Collaboration: Limited-Edition Cameras Featuring Sylveon and Pikachu

To celebrate the 30th anniversary of the Pokémon franchise, Polaroid has officially unveiled a new collaboration collection. This partnership includes three instant cameras, limited-edition film, and themed accessories. The full collection will be available for pre-order starting next Tuesday (August 25) on the official website and at Pokémon Center, with an official release date of September 29.

🔹 Polaroid Go Gen 3Sylveon / Pikachu Limited Edition, priced at $100. The compact body is easy to carry and features an upgraded powerful flash and a longer focal length lens. The Sylveon version comes with a rainbow ribbon strap, while the Pikachu version features a signature tail-shaped lanyard—thoughtful design details throughout.

🔹 Polaroid Now Gen 3 Pokémon Limited Edition, priced at $140. It features the classic red, white, and black Poké Ball color scheme, with a specially customized shutter button. The internal dual-lens autofocus system and light meter have been optimized to help users achieve more precise exposure results.

Additionally, the brand is launching themed border film featuring Pikachu, Togepi, Mew, and Snorlax. Each box of film includes a black light shield with exclusive designs, and users can activate the "online stamp collecting" mode through the official page to track their collection progress. Accessories also include a Poké Ball-shaped camera bag and a themed photo album.

🔸 Product Pricing Details

Product Name	Price
Polaroid Go Camera Gen 3 (Sylveon / Pikachu)	$99.99
Polaroid Now Camera Gen 3 – Pokémon Edition	$140
Polaroid Go Color Film Double Pack (Pikachu / Sylveon)	$25
Polaroid Color i-Type Film – Pokémon Edition	$23

■ Release Information

 

▫️ Pre-order Opens: August 25, 2026 (next Tuesday)

 

▫️ Official Release: September 28, 2026