[Expired]Moynat x Labubu Collabration

• Moynat x Labubu Creator Kasing Lung's Major Collaboration Collection - Exclusive First Look.
• Release Date: First items will officially launch on October 11th.
• Buy >>

Labubu officially enters the fashion world! LVMH's luxury leather goods brand Moynat announced yesterday their major cross-boundary collaboration with Labubu creator Kasing Lung. This dreamy partnership celebrates the 10th anniversary of "The Monsters" collections. The complete lineup has now been revealed - let's take a quick look at what's coming!

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Image from @Moynat IG, copyright belongs to the original creator

The official campaign features international celebrities including Michelle Yeoh and Tony Leung as models for the lookbook. This star-studded lineup brings prestige to the collection, and the striking contrast between cinematic elegance and street culture creates a uniquely adorable appeal.

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Image from @Moynat IG, copyright belongs to the original creator

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Image from @Moynat IG, copyright belongs to the original creator

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Image from @Moynat IG, copyright belongs to the original creator

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Image from @Moynat IG, copyright belongs to the original creator

In addition to the official lookbook, Labubu superfan Lisa was among the first to show off the collection, helping to build excitement for this collaboration.

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Image from @Lisa IG, copyright belongs to the original creator

This collaborative collection cleverly incorporates Kasing Lung's newly designed Labubu, Zimomo, and King Mon characters into Moynat's classic century-old M Canvas collections, creating highly distinctive pieces. The series includes tote bags in three sizes, a Hobo, a Mini 48h, and Lisa's rare Mignon bag style. Additionally, leather card holders, passport covers, and adorable Labubu charms have been unveiled, all meticulously crafted with Moynat's signature techniques and high standards.

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Image from @Moynat official website, copyright belongs to the original creator

The intention behind this major collaboration between Moynat and Labubu is quite clear - the LVMH group hopes to leverage the popularity of Labubu, a phenomenal designer toy IP, to help Moynat break through its niche audience and return to mainstream visibility. It's worth noting that even LVMH is investing in the designer toy economy. Do you think this collaboration will be successful?