RIMOWA introduces new colorways Umber and Ultramarine
- Rimowa's new Caramel Amber Brown & Ultramarine Blue have arrived, with leading man Joe Alwyn starring in the matching campaign.
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Editor's Pick: RIMOWA has new colors! This time, two brand-new shades arrive for the Essential and Groove collections: Umber Caramel Amber Brown and Ultramarine Blue. One is calm and warm, the other bright and eye-catching, adding more personal style options to classic travel gear. If you love RIMOWA luggage and travel accessories, keep an eye on this new color collection. If you already own the classic silver or black and want a more distinctive color, these new options are worth a look too.
The brand also invited British actor Joe Alwyn to star in a new campaign, centered on the story of a young artist moving into a new studio, showcasing the connection between RIMOWA and creativity, travel, and personal style.
Umber takes its name from a natural brown earth pigment, historically used in painting and often as an underpainting color. RIMOWA brings this earthy brown into luggage and leather goods design, with a strong fall/winter vintage feel and sophisticated earth tones—understated yet meaningful, delivering a warm, soft, and refined visual effect.
Ultramarine is inspired by lapis lazuli, a mineral historically used to make precious blue pigments. This blue was highly prized in Renaissance artworks, and RIMOWA uses it to deliver a rich, deep, and expressive color. The brand describes it as a blue with depth, allure, and a velvety visual feel.
