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Nike Launches Its First Fine Jewelry Collection

Holiday Season

Nike officially announced it will make its official debut in the fine jewelry accessories space during the 2026 Christmas holiday season. The debut collection centers on the classic Swoosh logo, crafted in S925 sterling silver, reinterpreting the brand icon through a minimalist design language that blends athletic spirit with refined craftsmanship.

Nike Swoosh Jewelry Collection
Image from @Nike / The Jewels Club, copyright belongs to the original creator

■ Key Pieces Breakdown

🔹 Nike Swoosh Hoop Earrings, price: starting at $225. Featuring a 29mm diameter design, the logo is welded directly onto the lower portion of the hoop, with a cutout treatment that creates a graphic interplay. Equipped with hinged spring-back closures for a secure fit.

Swoosh Hoop Earrings
Image from @Nike, copyright belongs to the original creator

🔹 Nike Swoosh Necklace, price: starting at $165. The centerpiece is a 22mm Swoosh pendant, horizontally set into a 1.2mm side chain. The chain length is adjustable from 16.7 inches (42.5cm) to 20.7 inches (52.5cm), with a mini Swoosh tag accent at the clasp.

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Image from @Nike, copyright belongs to the original creator

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