Hold onto Your Wallet | Apple's September New Releases May See Widespread Price Increases
It's finally happening. After Apple raised prices on several products in summer 2026, next month's (September 2026) launch event is expected to impact the iPhone and more core accessories. Tighten your purse strings — here's the breakdown of this round of price adjustments.
📱 iPhone prices are expected to rise with the iPhone 18 series
Due to the memory chip shortage driven by the global AI boom, supply chain cost pressures will ultimately be passed on to consumers. Here are the expected affected product lines and price projections:
| Product | Current Generation / Reference Price | Projected Starting Price – September 2026 |
| iPhone 18 Pro | $1,099 (17 Pro) | $1,299 - $1,399 |
| Apple Watch S12/Ultra 4 | Current pricing | Expected increase (memory cost impact) |
| AirPods series | Current pricing | Potential increase (risk of across-the-board price hike) |
It's worth noting that in the past, older models typically dropped in price when new models launched, but this year analysts predict that previous-generation iPhones may hold their price or even see a slight increase.
- Editor's tip
Instead of chasing the price hikes on new releases, consider Apple's certified refurbished options, which currently offer 15% off. It's a solid way to avoid the premium and lock in great value.
