JENNIE x adidas Debut Deep Collaboration Collection Drops September 1st
JENNIE has officially transitioned from brand ambassador to creative partner, launching the new sub-brand adidas Originals by JENNIE. This marks the first deep collaboration between the two at the design level, with JENNIE personally involved in product development and creative storytelling.
The teaser video showcases a minimalist Monochrome aesthetic direction. JENNIE is seen in sets that emphasize dynamic movement and modern silhouettes, perfectly balancing athletic functionality with high-street fashion sensibility.
🔹 Core Collection Highlights
| Category | Design Details |
| Tracksuit Jacket | Sleek monochrome design in light blue and deep blue tones. |
| Bodycon Shorts | Form-fitting silhouette, versatile for multi-purpose athletic wear. |
| Heel-less Socks | A balletcore essential, featuring a toe-less and heel-less design. |
🔹 Samba "Mary Jane" style (Samba Jane), price: TBD. Industry speculation suggests this drop will include a reimagined take on the classic silhouette. In particular, this Samba with Mary Jane detailing is a highly anticipated focus in the fashion world.
🔹 Creative Background & Release Details
Following the 2026 Spring "Hotel Superstar" campaign and the CLOT collaboration, this exclusive collection grants JENNIE greater creative control over the products. This model follows the successful path of adidas's top-tier partners, showcasing significant brand influence.
The full adidas Originals by JENNIE collection will be available globally on September 1, 2026. With just about two weeks until the official launch, stay tuned to adidas.com and the CONFIRMED App for detailed pricing information.
