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15 Years Under Cook's Leadership | Reviewing Apple's Popular Masterpieces and Polarizing Products Shop Now

Last Update 05-07

15 Years Under Cook's Leadership | Reviewing Apple's Popular Masterpieces and Polarizing Products

Classic Sharp Reviews, From Hits to Flops

To be fair, since the iPhone's breakthrough debut in 2007, few products have managed to create such a profound impact. However, Tim Cook's 15-year leadership hasn't been about standing still, but rather about transforming Apple's ecosystem into one of the most competitive systems in the tech world, achieving a far-reaching transition from a single hit product to a diversified business portfolio.

🔹 Achievements of the Cook Era

🔹 AirPods collections. One of the most popular accessories, they've become a globally recognized cultural symbol and a benchmark for audio devices.

AirPods Health
Image courtesy of @Apple, copyright belongs to the original creator

🔹 Apple Watch collections. From being initially questioned to becoming a health companion relied upon by millions today, it represents Apple's dominant position in the wearable technology space.

Apple Watch Ultra
Image courtesy of @Apple, copyright belongs to the original creator

🔹 Cook's Products from Outstanding to Disappointing

Tier Typical Products/Services Recommendation
Outstanding M1 chip, AirPods, Watch, etc. Milestone significance, worth paying attention to
Top Tier iPad Pro, Pencil, Airtag, etc. Excellent experience, first choice for productivity tools
Premium Vision Pro, Apple Card, etc. Expensive or regionally limited
NPC  AI, Apple News, Fitness+  Neither good nor bad, low product recognition
Disappointing FineWoven cases Controversial design, better avoided
未命名的设计 (8).png

🔹 15 Years of Ecosystem Dominance

The success of the Cook era lies in strengthening ecosystem barriers through the tight collaboration of AirPods, Watch, and Mac chips. Although Vision Pro currently has a high price barrier, its hardware is full of technological appeal and has pioneering significance. How would you rate Cook's performance over these 15 years?

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最新评论 23

匿名用户

: Doing business is solid. In terms of social contribution, it's not even a fraction of what Jobs did. Apple used to be a pioneer, but now it's just a follower.

05-06 美国 Spring
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wesley919

: Hmm, how do you pronounce this character here? 😅 Is it "hang" or "ben"?

05-03
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晚晚累卿

: Apple AI is actually not at the bottom? What features does Apple AI have now?

05-01
删除 | 举报 | 4 | 回复
AlbertMarx

: Hmm. The chef did a great job.

04-29
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sunO_o

: There's nothing really groundbreaking... it's all just coasting on past achievements. The ecosystem isn't some innovative invention either. Apple has always had this philosophy; with more products, this is a natural outcome. A starved camel is still bigger than a horse.

04-26
删除 | 举报 | 6 | 回复
雪染衫

: I think Fitness+ is pretty good. It works well with the watch to track your workouts and also lets you learn new exercise routines.

04-26
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逆风飞扬abc

: One cabinet, completely lacking in innovation. I have zero interest in upgrading to a new device now.

04-25
删除 | 举报 | 2 | 回复
phanTOMs

: Finished. Not a single innovative product.

04-25
删除 | 举报 | 2 | 回复
tanchiyuxx

: To be honest, if the ecosystem weren't forcing many users to stick with it, making it hard to switch to other gear, some of its products really aren't as good as other brands! It's precisely because of the ecosystem that they can create products like the Tag and Pod with such great experiences—ultimately, it's all their own stuff! Although the M1 is indeed ahead in design, strategically speaking, the system is still their own, so they can optimize specifically for ARM. If Windows were to switch to an ARM architecture, all manufacturers would have to cooperate! At the end of the day, the foundation of an ecosystem is user numbers. Without the explosive design of the Bridge to establish a user base, there's no way they could have secretly built up their ecosystem over the past decade! So Apple has always been using the guise of selling hardware to trap you in its software trap. Clever, but not fair! I really hope that one day there will be a truly user-first company that focuses on making great products and grinds Apple into the ground! 😂

04-24
删除 | 举报 | 3 | 回复
二仙桥怎么走

: Environmental warrior, the only thing people remember is removing the charger and earphones from the box. Really knows how to cut costs.

04-23
删除 | 举报 | 7 | 回复
今天你断手了吗

: All done, zero innovation.

04-23
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摸你卡

: Year after year, they just give incremental upgrades, not enough memory, no charger included. This person is really shady. Finally, it's gone.

04-23
删除 | 举报 | 4 | 回复
JerryLC

: A useless person.

04-23
删除 | 举报 | 1 | 回复
Foison

: Steve Jobs was a craftsman, while Cook is a businessman. For consumers, craftsmen are more friendly.

04-22
删除 | 举报 | 3 | 回复
魅影008

: Is the new model available in rose gold?

04-22
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匿名用户

: As a... his taste is really poor.

04-22 美国 伯灵顿
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猴子屯美猴王

: 9.5/10 It has achieved the pinnacle in the field of industrial engineering and supply chain integration optimization, truly worthy of Qiao Bangzhu's trust.

04-22
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