Last Update 07-17

2026 July New Beauty Products Roundup

July's new beauty lineup is full of "talk-worthy" highlights—Louis Vuitton expands into makeup accessories for the first time with a collectible lip liner; M.A.C redefines the "glass lip" standard. Plus, French fragrance house D'ORSAY and POUCH24, founded by Ha Ji-won, bring fresh options to elevate summer skincare and home rituals.

🔹 Louis Vuitton Luxe Beauty Collection

🔹 LV Crayon Lip Liner, designed by master designer Konstantin Grcic, features a wooden barrel adorned with the gold Monogram Flower motif. The smooth formula is enriched with peptides for hydration and long-lasting color.

Image via @louisvuitton ins. Copyright belongs to the original owner.

🔹 M.A.C Mirror Glass Lip Effect

🔹 M.A.C Hyper Real Glass Lip Lacquer, uses mirror-reflective technology to create a crystal-clear finish. The formula contains raspberry oil and squalane to provide deep hydration while adding color, perfect for a sheer summer look.

Image via @MACCosmetics Korea ins. Copyright belongs to the original owner.

🔹 Fragrance & Other Brand Highlights

🔸 D'ORSAY Après la Pluie Eau de Parfum: Features a cool, understated scent of pear and iris, with a base of moss and musk that evokes the crisp feeling of a post-rain forest—calm, serene, and skin-hugging.

Image via @D'Orsay. Copyright belongs to the original owner.

🔸 Penhaligon's Home Collection: The fragrance body care line gets a full refresh! New scents of Damask Rose and Fig are now available, with gold foil labels for an extra touch of ritual—so luxurious!

Image via Penhaligons.com. Copyright belongs to the original owner.

🔸 POUCH24 Debuts: Founded by Ha Ji-won, the brand features Queen's Balm, a stick serum with a twist design for easy on-the-go application to soothe dry skin.