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2026 July New Beauty Products Roundup

July's beauty new arrivals are packed with "talk-worthy" highlights—Louis Vuitton expands into makeup accessories for the first time with a collectible lip liner; M.A.C redefines the "glass lip" standard. Plus, French fragrance house D'ORSAY and Ha Ji-won's POUCH24 bring fresh options to elevate summer skincare and at-home rituals.

🔹 Louis Vuitton Luxe Beauty Collection

🔹 LV Crayon Lip Liner, designed by master designer Konstantin Grcic, features a wooden barrel adorned with the golden Monogram Flower motif. The creamy texture is infused with peptides for hydration and long-lasting color.

Image via @louisvuitton ins., copyright belongs to the original owner

🔹 M.A.C Mirror Glass Lip Effect

🔹 M.A.C Ultra Waterproof Glass Lip Lacquer uses mirror-like refraction technology for a crystal-clear finish. Enriched with raspberry oil and squalane, it delivers deep hydration while adding color, perfect for a fresh summer look.

Image via @MACCosmetics Korea ins., copyright belongs to the original owner

🔹 Fragrance & Other Brand Highlights

🔸 D'ORSAY Après la Pluie Eau de Parfum: A cool, understated scent of pear and iris, with moss and musk in the base evoking the crisp feeling of a forest after rain—calm, subtle, and close to the skin.

Image via @D'Orsay, copyright belongs to the original owner

🔸 Penhaligon's Home Collection: The fragrance body line gets a full refresh! New scents of Damask Rose and Fig are now available, with gold foil labels for an extra touch of ritual.

Image via @Penhaligons.com, copyright belongs to the original owner

🔸 POUCH24 Debut: Founded by Ha Ji-won, the brand introduces Queen's Balm, a stick serum with a twist design for easy on-the-go application, helping to soothe dry skin.