2027 Hyundai Grandeur Facelift: Flagship Quality, Currently Only Available in South Korea
As one of the most long-standing models in modern automotive history, the flagship sedan Grandeur has officially released its 2027 mid-cycle refresh. While maintaining excellent value for money, the new model further strengthens its position as the brand's flagship luxury sedan through high-tech features and material upgrades.
| Item | 2027 Model Refresh Key Highlights |
| Exterior Design | "Shark nose" front fascia, 198.8-inch (5050mm) extended body, ultra-thin full-width light bar |
| Interior Technology | 17-inch Pleos mega screen, Android Automotive system |
| Luxury Features | Adjustable transparency panoramic sunroof, genuine wood trim, braided rope edging |
🔸 Tech-Forward Exterior Evolution
The new model adopts a more aggressive design language, with thinner frameless headlights positioned below the full-width LED daytime running lights. Hyundai calls the hood extension a "shark nose" effect that creates striking visual impact—a concept that might spark interesting discussions among BMW designers. The taillight bar has been further narrowed, and combined with the newly added "Artistic Burgundy" matte pearl paint finish, the overall appearance is more futuristic.
🔸 Cabin Layout and Advanced Technology
The interior abandons physical climate control panels, switching entirely to a 17-inch central touchscreen. This new model is Hyundai's first production vehicle featuring a "one-touch transparency" panoramic sunroof, along with electrically adjustable air vents that can only be controlled via the touchscreen. Interior materials combine genuine wood and leather, paired with sofa-textured door panels to create an extremely luxurious cabin ambiance.
🔸 Market Positioning and Value
With reference to the current model's starting price of approximately $25,700 in Korea, the Grandeur is highly competitive in the large sedan market. For consumers seeking space and quality without wanting to upgrade to the similarly sized Genesis G80, the 2027 Grandeur offers a high-standard alternative.