Coming Soon： fwee Cheek Chip Blush Collection
Korean beauty brand fwee officially launched its all-new Cheek Chip blush collection on October 28, 2026. The collection features a slim, portable compact design and focuses on everyday, easy-to-use makeup effects, effectively avoiding the problem of cream products disrupting your base makeup. The current launch price is around $13.84 (HK$108).
▫️ Cheek Chip Blush Texture & Pairing Tool Guide
| Texture Collection | Finish Features | Included Exclusive Tool |
Powder Chip  | Soft-focus matte, lightweight and oil-absorbing without fallout | Precision soft-focus blush brush |
Baked Chip  | Sheer subtle glow, formulated with hyaluronic acid and won't cake | Soft veil dewy blush brush |
Cream Chip  | Creamy texture, adheres closely to skin and locks in radiance | Mini toast puff |
▫️ Key Shade Recommendations
🔹 #BUNNY CHIP, price: approx. $13.84. A soft, sweet baby pink with a smooth texture that effectively adds a plump look to the face.
🔹 #VANILLA CHIP, price: approx. $13.84. A bright pink shade made with a baking process, delivering a sheer, watercolor-like glow.
🔹 #TAUPE CHIP, price: approx. $13.84. A contouring brown tone with finely milled powder, perfect for creating natural, dimensional facial contours.
In addition, fwee has simultaneously launched the Earl Grey Hour limited collection. The full collection spans 8 low-saturation Morandi tones, including the Souffle Soft Matte Lip Tint Rose Obsession and 3D Clear Crystal Lip Gloss, centering on a gentle fall and winter mood.
⚠️ Special Note: The stores currently involved are limited to Hong Kong, China stores only. Users in North America are advised to keep an eye on the fwee official website, as this collection will gradually roll out through official channels.
