US Automotive Popular Color Report Released: White Tops the List, Gray Shows Significant Growth

According to iSeeCars' analysis of 22 million used car sales (data as of May 2026), American car owners' preference for neutral tones is increasingly clear. The four major colors—white, black, gray, and silver—now account for 80.4% of the market, reflecting a high degree of convergence in North American car-buying aesthetics.

🔹 Gray's remarkable growth: Over the past 30 years, gray's market share has surged from 3.6% to 22.9%, a gain of 528.4%. In contrast, red and green have seen significant declines, now at 7.0% and 2.2% respectively.

🔹 Resale value insight: While colorful cars have a smaller audience, research shows that yellow holds the best resale value. For those seeking individuality, orange is the only non-neutral color that has grown in share over the past 30 years.

🔹 Vehicle type preferences: Pickup trucks and SUVs remain dominated by black, white, and gray, with each category nearing 80%. In sedans/passenger cars and sports cars, gray has overtaken white as the most popular color, while sports cars have the highest proportion of colorful options (36.2%).