2027 Model All-New Second-Generation Volkswagen Atlas Price Announced
The second-generation Volkswagen Atlas has officially debuted, with pricing announced for the 2027 model year. The new model features a refreshed design language, a significantly updated interior, and an upgraded powertrain. The entry-level 2027 Volkswagen Atlas SE starts at $43,135, an increase of $2,350 over the previous model. This price includes a destination fee that has been raised to $1,525.
| 2027 Atlas Trim Pricing (including destination fee) | Price (USD) |
| Atlas SE | $43,135 |
| Atlas SE w/Technology | $47,135 |
| Atlas SEL R-Line | $53,635 |
| Atlas SEL Premium R-Line | $58,135 |
The SE and SE w/Technology trims come standard with front-wheel drive, with the 4Motion all-wheel drive system available as a $2,000 option. The SEL R-Line replaces the previous SEL model and, like the top-tier trim, comes standard with all-wheel drive. All models are powered by a 282-horsepower 2.0T engine.
🔹 Starting Prices of Competing Three-Row SUVs
| Competing Models (including destination fee) | Starting Price (USD) |
| 2026 Ford Explorer | $40,260 |
| 2027 Kia Telluride | $40,735 |
| 2026 Hyundai Palisade | $41,035 |
| 2027 VW Atlas | $43,135 |
| 2026 Toyota Grand Highlander | $43,855 |
| 2026 Honda Pilot | $43,890 |
Editor's Note: With its spacious interior and upgraded cabin, the redesigned Atlas remains highly competitive in the three-row SUV segment. Its pricing strategy sits between the high-value Korean models and the premium-priced Japanese favorites. We recommend keeping an eye out for future market incentives.
