Apple has officially sent out invitations, confirming that the event will take place on September 9 at 10:00 AM PT at the Steve Jobs Theater in Apple Park, under the theme "Surprise and shine." That's 1:00 PM ET on September 9, and 1:00 AM Beijing time on September 10.The event can be watched live on Apple's official website, Apple TV, and YouTube Live. You can also follow this post
The iPhone 18 series, expected to launch officially in September, is set to undergo major changes. Due to product line adjustments, the iPhone 18 Pro will, for the first time, become Apple's "entry-level model" this year.Fall 2026 Lineup PredictionsModel NameExpected StatusiPhone 18 Pro / Pro MaxLaunching as usual, as the main September modelsiPhone UltraLaunching as
Apple now offers the Apple Upgrade rental plan | Now you can lease an iPhone like a car!Free shipping.Click to see details>>Apple has launched the new Apple Upgrade Plan in the U.S., a product rental service powered by Klarna. Now, U.S. customers can choose the Apple Upgrade monthly rental option when purchasing devices on the Apple Store website, in the Apple Store app, or
New Apple Accessories: Practical Meets StylishFree shipping within the U.S.Buy Now >>Editor's Pick: This wave of Apple accessories, from the bright orange AirTag keychain to the MagSafe stand, all feature sleek designs. The Magic Keyboard and trackpad have switched to USB-C, keeping your desk cleaner and more organized. Whether at home or on the go, there's something
Due to memory shortages and rising component costs, Apple has raised prices on most of its hardware since June this year. The flagship MacBook Pro M5 1TB version has seen an increase of about $300, putting it at a price peak. Unless you have an absolute need for top-tier performance, it's wise to be cautious before making a purchase right now.🔹 The rumored MacBook Ultra could be a
(Editor's note: This article is based on information available at the time of publication; the actual movie library is subject to what's displayed on Apple TV in real time.)Apple TV+, a platform known for its original content, has recently adjusted its content strategy by adding a selection of Hollywood classic films to its subscription service. Subscribers in North America
It's finally happening. After Apple raised prices on several products in summer 2026, next month's (September 2026) launch event is expected to impact the iPhone and more core accessories. Tighten your purse strings — here's the breakdown of this round of price adjustments.📱 iPhone prices are expected to rise with the iPhone 18 seriesDue to the memory chip shortage
We're already in 2026, yet some "urban legends" about smartphones still persist. For example, putting a water-damaged phone in a bag of rice—please don't fall for that trick. However, regularly power cycling your phone can actually solve many real-world issues, and in critical moments, it can even act as a privacy guardian.Real Performance Benefits of